モーニングサービス at local cafes

There is a unique service at cafes in our area, Aichi.  It is called “モーニングサービス” or “morning service” but it means breakfast special.  We often call it Morning.  You can have the service usually at kissaten, cafes with waiters/waitresses, not at self-service cafes.  We don’t have the custom of tipping in Japan, so you don’t have to worry about it.  The breakfast special is that if you order a cup of drink burring the certain hours in the morning, it comes with snacks or light meal such as a piece of toasted bread and a boiled egg.  You can have a light breakfast just with the price of one drink.  Isn’t it a great deal?!  

 

It seems café culture is well developed in our area.  The rate of café among the entire eating and drinking establishments is quite high.  (National average: 24%,  Tokyo: 18%,  Our prefecture, Aichi: 42%!! –Wikipedia)  This type of breakfast special got popular and it has been so common here that until recently I’ve never thought that this is a unique culture of our region.   Now the breakfast special seems getting popular nationwide and evolving its services.  It used to be simple, like a cup of coffee with toast and egg.  But now, some café offer a better meal, some offer for a longer hours and some even offer it in buffet style.  The more popular it become the better the services we get.

 

 

 

This is the Morning Service I had the other day.  They have a regular breakfast special (drink+bread+egg), but also you can add mini-salad, yogurt and a piece of bacon as an option if you pay additional 120yen.  A regular breakfast special is not totally satisfying as a breakfast for me.  I quite like this option system. 

 

You may not see many cafes that offer this type of breakfast special in Tokyo.  If you have a chance to come to Aichi, go to a kissaten and save your money and enjoy your morning!!